Lo Bosworth’s Love Wellness Expands Bloat-Busting Franchise with Body Care

Lo Bosworth’s wellness company, Love Wellness, is shaking up the body care scene with the launch of its Bye Bye Bloat Body Care Collection. The new line, debuting exclusively at Ulta Beauty, marks an expansion of the brand’s popular Bye Bye Bloat supplement franchise, which has already sold upwards of 2 million bottles.

Bye Bye Bloat Firming Clay Body Mask

The inspiration behind the body care collection draws from the supplement’s success as a go-to product for digestive relief. “Bloating is something everyone experiences,” explains Bosworth. “It’s the ideal entry point into the Love Wellness brand.”

The collection features three main products:

  • Bye Bye Bloat Firming Clay Body Mask ($25): Formulated to firm the appearance of skin.
  • Bye Bye Bloat Detoxifying Body Oil ($20): Designed to prepare the body for lymphatic massage.
  • Bye Bye Bloat Lymphatic Massage Roller ($15): A tool to execute the lymphatic massage technique.

Bosworth, an advocate for lymphatic drainage since using it to help heal from a traumatic brain injury, highlights the practice’s wide range of benefits. “Lymphatic drainage is fantastic for immune support, flushing toxins, and reducing puffiness,” she states.

Love Wellness Bye Bye Bloat.

With this collection, Love Wellness aims to provide accessible at-home alternatives to costly spa treatments. Bosworth emphasizes the importance of lymphatic massage in achieving a sculpted look and alleviating digestive discomfort.

Beyond body care, Love Wellness remains focused on the ingestible side of wellness. Bosworth highlights a key strategy for 2024: educating consumers on the advantages of capsules over gummies. The brand is actively producing social media content demonstrating the superior efficacy of capsules for delivering potent doses while avoiding unwanted sugars.

Love Wellness continues to see significant growth. After successful launches at retailers like Walmart, Target, and Ulta Beauty, the brand hit a significant milestone, reaching $100 million in retail sales since 2021. Bosworth anticipates further growth in 2024, stating, “We’re strategically investing in brand awareness to reach even more customers this year.

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